Sony Electronics announced its first TV capable of displaying 4K images, raising the curtain on the next wave in innovation from a company that knows a thing or two about television. The new 84-inch set, model XBR-84X900, is equipped with a 4K (3840 x 2160) LCD panel that delivers an image four times the resolution of Full HD and creates an immersive viewing experience previously unavailable from a TV. The new XBR 4KTV will arrive in Sony Stores and select retail locations in North America later this year.
”From Trinitron to HD, 3D and now 4K, Sony has led the way, innovating TV since 1968. This new model redefines what consumers should expect from their television’s performance,” said Brian Siegel, vice president of Sony Electronics’ TV Group. ”Our professional division continues to see the migration toward 4K content creation with major film and broadcast productions. Armed with this knowledge and expertise, only Sony continues to push the television experience with innovation and immersive products.”